Domestic Marketing

The Group has a key market position in domestic fuel retail through its subsidiary "HELLENIC FUELS AND LUBRICANTS INDUSTRIAL AND COMMERCIAL S.A.", under EKO and BP brand logos. On 31st of August of 2016, the merger between the Sociétés Anonymes "HELLENIC FUELS S.A." and "EKO INDUSTRIAL AND COMMERCIAL  PETROLEUM COMPANY S.A." was approved, by way of absorption of the latter by the former. Furthermore, "HELLENIC FUELS S.A." name was amended to "HELLENIC FUELS AND LUBRICANTS INDUSTRIAL AND COMMERCIAL S.A."

In Greece, EKO’s network of fuel stations amounts to 907 out of a total of  5,500 petrol stations in the country, whilst HELLENIC FUELS operates another 774 petrol stations under the BP brand name. The two companies combine 15 bulk storage and supply terminals, 23 aircraft refueling stations in the country’s main airports, 2 LPG bottling plants in Northern and Southern Greece and 1 lubricants blendingand packaging unit. This extensive logistics infrastructure has been acquired by gradually taking over and merging a series of companies that have been active in the retail market over the last 10 years. The existing infrastructure gives the Group the chance to play a significant role in retail market on the Greek mainland, islands as well as airport areas across the country.

The acquisition of BP's land fuel operations in Greece boosted the Group’s position in the domestic retail market, increased its market share, and created profitable synergies between the two retail companies and the refining sector.

The successful implementation of the Group’s strategy for extroversion, innovation and operational optimisation increased the value offered in all fuels marketing activities. The Group maintained its leading position in the market, increasing its share in key products, while growing profitability by supplying competitive and quality fuels and lubricants. On this note, the Group has successfully completed the launch of two innovative differentiated products, the new ΕΚΟ Diesel Avio and ΒΡ Ultimate Diesel.

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International Marketing

The international petrol stations network amounts to approximately 287 in total. In Cyprus and Montenegro, the Group's local subsidiaries HELLENIC PETROLEUM CYPRUS and JUGOPETROL AD respectively, are leading players in their markets. In Bulgaria and Serbia, the Group’s subsidiaries EKO Bulgaria and EKO Serbia have recorded rapid growth and are now amongst the top five in their respective markets.

In Cyprus, the Group operates a network of 87 fuel stations under the EKO brand, boasting a significant market share and presence in the wholesale, aviation and shipping sectors. The company also operates a facility in the port of Larnaca for storing and distributing its products.

In Montenegro, the Group’s subsidiary, JUGOPETROL AD owns and operates 38 EKO-branded fuel stations, holding a significant market share. It is also the main wholesale supplier of petroleum products in Montenegro. It operates the only petroleum products storage facility in the country, which is also used to supply third parties as well as the country’s two airports.

In the Republic of North Macedonia, the Group’s subsidiary OKTA holds a leading share in the domestic wholesale market, also operating a network of 26 fuel stations under the OKTA brand.

The Group also maintains a strong presence in the retail markets of Bulgaria and Serbia, operating 84 and 50 fuel stations respectively and holding a significant market share. Moreover, EKO Bulgaria has substantially improved its position in the wholesale trading by utilizing export opportunities in the Greek refining sector.