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The Group has a key market position in domestic fuel retail through its subsidiary EKO ABEE under the EKO and BP brands.
In Greece, EKO ABEE’s network of fuel stations amounts over 1,700 out of a total of 5,500 petrol stations in the country. The company owns 15 bulk storage and supply terminals, 23 aircraft refueling stations in the country’s main airports, 2 LPG bottling plants in Northern and Southern Greece and 1 lubricants blending and packaging unit. This extensive logistics infrastructure has been acquired by gradually taking over and merging a series of companies that have been active in the retail market over the last years.
In 2009 HELPE SA took over BP’s land fuel operations in Greece. The acquisition boosted the Group’s position in the domestic retail market, increased its market share, and created profitable synergies between the two retail companies and the refining sector.
In early 2016, the Group agreed with BP plc. to extend the exclusive use of the BP trademarks for ground fuels in Greece until the end of 2020, with the possibility of a further renewal until the end of 2025.
In addition, in 2016, the merger, by absorption, of “EKO S.A.” by “HELLENIC FUELS S.A.” was completed. This move has been considered fit for purpose, as it is expected to optimize the corporate structure, reduce operating costs and further strengthen the Group’s position in the Greek market.
The existing infrastructure gives the Group the chance to play a significant role in retail market on the Greek mainland, islands as well as airport areas across the country.
The successful implementation of the Group’s strategy for extroversion, innovation and operational optimization increased the value offered in all fuels marketing activities. In retail, transport fuel sales increased significantly, while differentiated fuels also grew, resulting in increased profitability for the sector.
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